If you’ve been following the growth of experiential food brands, you may have noticed how dessert franchises are transforming how—and why—people indulge. Desserts are no longer just simple treats; today, they offer immersive and customizable experiences that are shared online just as much as they are enjoyed in person. It’s a shift powered by design, flavour, and community, and La Diperie has become a standout in this growing space.

With its playful aesthetic, authentic chocolate, and wildly creative toppings menu, La Diperie is setting the pace and building a legacy with over 60 locations in North America. Backed by MTY Food Group and fueled by a scalable business model, it gives franchisees a chance to align with a brand that blends trend-forward excitement with relaxed working hours and a proven market track record.According to Verified Market Reports, the ice cream shop franchise market is projected to grow from USD 6.7 billion in 2024 to USD 9.5 billion by 2033. If you’re exploring where to invest in this expanding segment, this guide offers a comprehensive look at the La Diperie franchise, from costs and operational details to brand advantages and future-facing trends.

Why Choose a La Diperie Franchise?

A Unique Dessert Brand with Strong Market Potential

La Diperie isn’t just in the dessert business—it’s in the experience business. With a foundation built on authentic premium chocolate, more than 20 customizable toppings, and an evolving menu that includes cookies, ice cream cakes, shakes, and more, the brand offers far more than just a cone. It invites customers to create, play, and indulge.

For franchisees, this isn’t just about offering a product; it’s about tapping into a brand that sparks joy and builds loyalty through personalization. Each visit becomes a photo-worthy moment, and in an era of digital word-of-mouth, that’s a powerful driver of growth.

La Diperie’s franchise model is built for flexibility and scale. Whether you plan to open a full-service storefront in your neighbourhood or a compact kiosk in a high-traffic mall or tourist destination, the brand’s format adapts to your market. That kind of versatility makes it an excellent fit for a wide range of communities, from busy city streets to quieter suburban spots.

Breaking Down the Investment Costs for La Diperie Franchise

Opening your own La Diperie involves investment levels that vary depending on your chosen location and store format.

Here’s a general breakdown of the typical costs and considerations involved in getting started. Remember that exact figures may shift based on your region, store format and individual needs. For the latest and most up-to-date investment details, it’s recommended to speak directly with the La Diperie franchise team.

Initial Costs and Franchise Fees

• Franchise Fee: $30,000
  
• Royalties: 6% of gross sales
  
• Marketing Support: 2.5% of gross sales
  
• Opening Inventory: $15,000 (This includes the initial stock of ingredients, packaging, and branded materials needed to launch.)
  
• Equipment & Furniture: $90,000 – $130,000
  
• Leasehold Improvements: $60,000 – $150,000
  
• Personal Investment Requirement: Typically 30–35% of the total investment. This is the amount typically required in unencumbered liquid capital to qualify for franchise ownership.

Key Investment Components

• Equipment & Furniture: Includes specialty freezers, dipping stations, and branded decor.
  
• Leasehold Improvements: Site-specific enhancements to meet brand standards.
  
• Marketing: Deployed by multi-location franchising marketing experts, promotions, digital campaigns, and local store awareness.
  
• Royalties: A revenue-based royalty model ensures franchisee success and brand support alignment.

Key Financial Insight: Ice Cream Shop Franchise Growth

The dessert sector has always been significant in consumer spending, but recently, ice cream and specialty dessert shops have experienced a notable increase in popularity. The trend toward premium ingredients and customizable menus has made these ice cream shops even more appealing. Brands that focus on high-quality ingredients and attractive presentation are gaining attention both in-store and across social media platforms, ticking all the boxes for the modern consumer.

If you want to know more about this sector outlook, deep dive into the Ice Cream Shop Franchises Market Size, Potential, Growth & Forecast 2033 Report issued by VFR.

Emerging Trends in Dessert Franchises: What Makes La Diperie Stand Out?

La Diperie distinguishes itself in the competitive dessert market through a thoughtful mix of premium ingredients, customer personalization, and a brand experience built for today’s digital and experiential landscape. Here’s how the brand continues to lead with relevance:

• Premium Ingredients: As mentioned earlier, La Diperie’s commitment to authentic chocolate, handcrafted dips, and high-quality ice cream can’t be overstated—it’s one of the brand’s true differentiators.
  
• Hyper-Local Customization with Corporate Backing: Backed by MTY Franchising’s support, La Diperie helps franchisees tap into local tastes and preferences, ensuring every location feels relevant to its community. This approach allows stores to maintain personal neighbourhood appeal while benefiting from a nationally recognized franchise network’s brand strength, consistency, and operational systems.
  
• Social Media Appeal & Omnichannel Buzz: La Diperie’s vibrant, photo-worthy desserts have become popular on platforms like Instagram and TikTok. These aren’t just treats—they’re moments designed to be shared. With support from MTY’s omnichannel marketing strategies, franchisees are equipped to generate local buzz and connect with online and in-store customers.
  
• A Proven, Growing Brand: With 60+ locations across North America and growing, La Diperie offers a stable foundation of market experience. Its growth is steady, strategic, and supported by MTY’s broader infrastructure, giving franchisees confidence in the system they’re joining.
  
• Sustainability & Ethical Sourcing: Today’s consumers care about more than flavour—they value responsible sourcing and eco-conscious packaging. La Diperie is committed to sustainable practices that reduce waste without compromising product quality, aligning the brand with long-term shifts in consumer values.

La Diperie’s Menu: Beyond Ice Cream – Donuts & Other Delectable Desserts

A Variety of Dessert Options to Satisfy Every Craving

On top of its premium ice cream, La Diperie is all about delivering a full spectrum of indulgent experiences. The menu is thoughtfully crafted to satisfy a variety of tastes and occasions—whether it’s a quick pick-me-up, a shareable moment, or something worth celebrating.

• Donuts

Fluffy, freshly made, and irresistibly fun, La Diperie’s donuts are among the brand’s top-selling favourites—for all the right reasons. Whether dipped in delicious gourmet chocolate, coated with colourful sprinkles, or paired with soft-serve ice cream, these handcrafted treats bring a playful twist to every visit. Far from ordinary donuts, they’ve become a craveable staple that keeps guests coming back.

• Ice Cream Cakes

Designed for celebrations, La Diperie’s ice cream cakes blend the brand’s beloved ice cream with bold flavours and layered toppings. They’re festive, flavorful, and built to impress.

• Shakes & More

From thick, creamy milkshakes to donuts and sundaes, La Diperie extends its signature dessert style across a variety of formats. Whether you’re craving something over-the-top or just a simple scoop with flair, there’s something here for every type of sweet tooth.

Key Considerations When Choosing a Dessert Franchise

Franchise Support System

One of the key factors in choosing a dessert franchise is the support you receive from the franchisor. La Diperie, backed by MTY Group, offers a robust support system to ensure franchisee success from day one. When you join the La Diperie family, you gain access to comprehensive training programs, including:

• Pre-opening support: Site selection assistance, buildout guidance, and location-specific marketing plans.
  
• Ongoing training: Continued customer service, inventory management, and marketing strategy education.
  
• Operational support: Access to proven systems for inventory control, staff management, and day-to-day operations.
  

MTY’s franchise expertise ensures you are well-equipped to run your business efficiently and effectively, with ongoing support that helps you grow and scale over time.

Location & Market Considerations

Selecting the right location for your La Diperie franchise is crucial to success. The flexibility of La Diperie’s business model allows franchisees to choose from a variety of store formats—whether it’s a full-service storefront in a bustling city center or a smaller kiosk in a high-traffic shopping mall.

Here are some factors to keep in mind:

• Foot traffic: Locations with high foot traffic in urban and suburban areas tend to perform best.
  
• Community fit: La Diperie’s emphasis on local customization allows each store to cater to its community’s unique tastes and preferences.
  
• Real estate: Whether you’re choosing a standalone location, part of a shopping plaza, or a kiosk, MTY’s expertise in real estate and location selection will guide you to the best choice.

What Are The Next Steps Toward Franchise Ownership?

If you’re ready to explore the potential of owning a La Diperie franchise, it’s time to take the next step. With a growing brand, customizable store formats, and a proven support system, La Diperie presents an excellent opportunity for franchisees in the booming dessert industry.

• Visit La Diperie’s Franchise Page for more detailed investment information.
  
• Fill out the contact form to get in touch with the team and start your journey.

FAQs

What makes La Diperie stand out among other dessert franchises?
La Diperie’s focus on premium ingredients, customizable experiences, and viral social media appeal sets it apart. Backed by MTY Group, it also offers strong operational support and a flexible franchise model.

Can I open a La Diperie franchise in my area?
La Diperie is expanding across North America, focusing on urban and suburban locations. Contact the franchise team to see if your area is available. 

Is there ongoing support after opening a franchise?
Yes, La Diperie provides ongoing support, including marketing assistance, operational guidance, and staff training, to ensure franchisees are set up for the best possible outcome..

Where can I learn more about franchising with MTY?
If you’re looking to dive deeper into the world of franchising with MTY, check out the MTY Franchising Podcast. It’s a great resource for hearing from industry experts, learning about franchisee experiences, and staying up-to-date with trends and opportunities within the franchising space.