OWN A Bâton Rouge FRANCHISE
Join a Thriving Canadian Brand with Three Decades of Proven Success
A Brand You Can Trust
For just over 30 years, Bâton Rouge has been serving quality, fire-grilled food and delivering an unmatched experience with attentive service in a chic yet relaxed ambience
Why Invest in a Bâton Rouge
Pre-opening Support
Have you found a site where you would like to open your future restaurant? If so, we will help you determine whether it is a site with potential. If not, our development team will be able to suggest sites they have already identified as having high potential. From architect drawings and interior design, to operational configuration of the kitchens, our development team takes care of everything for you. From the first shovel in the ground to the delivery of the keys of your new restaurant. Our operations team will offer you thorough, hands-on training preparing you to operate your restaurant as of opening day. We will guide you through every step of the process.
Marketing
Our marketing team is made up of professionals who manage the national marketing fund and ensure that every dollar is spent strategically and efficiently. The team develops annual marketing plans that combine electronic and conventional media to maximize your profitability and promote the brand in which you have invested.
Operations
How do you manage everything from restaurant facilities to staff and customer service whilst maximizing profit margins? This is the mission of the operations team at Bâton Rouge. From our Executive chef who has more than 25 years of experience to our Operations team that has more than 107 years of combined experience, the team is dedicated to achieving a combination of franchisee success and customer satisfaction
Purchasing
Monitoring commodity markets, negotiating bulk purchasing agreements, ensuring distribution and sufficiency of stocks – this is exactly what our purchasing department does for our franchisees every day. Whether it’s food, packaging, uniforms or equipment, MTY Group’s Purchasing department is made up of experienced buyers who use the purchasing power of the group to provide its franchising partners with the best quality items at the best price.
Franchise Fees &
Investments
Our development team will guide you through the financing process to ensure you’re set up for success.
Let’s discuss your perfect opportunity
$1.8 – 2.5 M
Required Investment
$700 – 800 K
Starting Capital
$65 K
Onset Franchisee Fee
5% of gross sales
Royalty Fee
2% of gross sales
National Advertising Fund
1.5% of gross sales
Local Area Advertising Required
Our Passion for the
Grill is Contagious
Bâton Rouge is the place for all food lovers who are looking for a relaxed ambiance, delicious innovations, and quality service. Whether it’s our award winning ribs that are exceptionally tender or our flame-grilled proteins, there’s something for everyone.
Our menu features bold flavours and we take great pride in also serving the finest steak cuts from AAA/USDA which are hand-selected for superior marbling, aged for optimal tenderness and seasoned with our unique spice blend.
Our signature offerings are complemented with craveable appetizers, crisp salads, burgers & sandwiches, premium seafood and decadent desserts. Our menu is built around long-time favourites as well as recent food trends.
Customer feedback plays a big role in shaping our menu while innovating to incorporate the latest trends to amaze our guests. Our cocktails are crafted by an expert mixologist who incorporates the latest trends while staying true to the brand identity.
Savor the Success: How We Perfect Our BBQ Ribs
With over 3 million BBQ pork back ribs sold annually, experience has taught us to take our time and that no detail is too small to perfect. Our famous BBQ pork back ribs are slow-cooked at low heat for hours until they are mouth-wateringly tender and ready for basting with our signature BBQ sauce. These steps of preparation are designed to ensure that our guests truly savour the experience!
The Finest Ingredients
Undoubtedly, the key ingredient to the success of Bâton Rouge is the amazing food we serve. To ensure high standards of freshness, the food is prepared daily from the finest ingredients, as per signature brand recipes, developed by our Executive Chef.
The most significant lesson I’ve learned is the importance of working with a franchise that truly values you. It’s essential to be part of an organization that provides vision, direction, and purpose.
A supportive corporate team is crucial for success, one that fosters growth, creativity, and a strong culture. I can confidently say that MTY exemplifies these qualities, making them a true leader in these important aspects. I’m incredibly proud to be part of the Bâton Rouge family and am enthusiastic about the future as we continue to lead and innovate in our industry.
Leonidas, Quebec Franchisee for 12 years!
Our restaurants
Our 30 locations across Quebec, Ontario, Nova Scotia and New Brunswick offer guests an authentic culinary experience during every visit.
Interested in owning
a Bâton Rouge restaurant franchise?
We have the perfect location for you.
Questions About Franchising?